Zamok Korolya
e-commerce with complex products that are easy to choose
Zamok Korolya is a bathroom, plumbing, and lighting store where customers can find everything they need to furnish a bathroom. We created the concept and design for its online store.
Challenge
To make the complex simple and the unclear obvious. The most important task we had was to create a user-friendly purchasing system for the complex products with multiple connections to each other. The challenge with bathroom fixtures, plumbing, and electrical products is that a single item can belong to a group of elements with different parameters — or, conversely, become part of a set. We had to bring all of this together in a well-structured e-commerce interface that felt natural and familiar to users. This interface had to have as few steps to checkout as possible.
Solution
The platform was given a minimalist look with an accent on products and collection designs. To assist customers in choosing complicated items like shower cabins we created an automated online assistant, as well as an option of parameter choice on item pages and various templates depending on the item type.
Overall, we have created 28 templates, a set of reference images, interface elements, and a guide for the developers and content managers.
