Institute of Movement
a website for a clinic network that helps people return to an active and healthy life
Joy in Movement is the philosophy of the Institute of Movement, a unique clinic network specialising in musculoskeletal treatment. We created a website that helps patients take the first step towards an active and healthy life.
Background
Movement is the basis of every person’s life. Some conditions can affect people of any profession or lifestyle, sooner or later. A comprehensive approach lies at the heart of the treatment method: modern diagnostics, conventional medicine, and kinesiotherapy.
The mission of the Institute of Movement is to help people live and move without pain again.
Challenge
What should the ideal website for a network of medical clinics look like? It is not a fitness club, although it has exercise equipment; it is not a hospital, although it has medical equipment and doctors; nor is it a psychological centre, although psychologists work there. The website needed to be moderately conservative, extremely clear, and modern at the same time — because people of all ages would use it.
What, how and who are the primary questions to which a user is looking for an answer.
A visitor comes to the website with his disease or symptoms and wants to know:
- exactly what condition do I have?
- how can it be treated?
- who can help me?
The information architecture was built based on these principles.
The user is accompanied by the system, from the first interaction with the website to making an appointment to see specialists or choosing treatment programs. We have created an entirely adaptive website, available on all devices, from smartphones to desktop computers.
A separate version is provided for people with sight problems.
Power stories
People in Motion is a special website section: the true stories of the patients of the «Institute of Movement» who have beaten their disease are published there. Inspiring cases, interviews — inspiring stories about strong people. The section also contains the opinions of professional doctors and trainers which will be useful to patients of any age.
Facts only
-
>50
users older than 50 show the best behavioral factors
-
45
%
mobile users
-
32
%
patients prefer to take a visit to defined doctor
