Acti-fine
a simple and precise microinfusion pump
A promotional website for a small device with a life-saving role. Acti-fine is a precise microinfusion pump designed for fast setup — an advantage every doctor can appreciate when every second counts.
Challenge
The Acti-fine microinfusion pump is an innovative product from M. Schilling GmbH Medical Products. It is designed to appeal to doctors through its ergonomic design and to purchasing managers through its cost efficiency.
We needed to create a promotional website that would capture specialists’ attention from the first screen and explain the product’s benefits in detail.
Together with the client, we analysed the product’s competitive advantages, target audience needs, and purchasing decision criteria.
Solution
The website for the Acti-fine Microinfusion Pump was based on the onion principle: a layered information structure. Key information for users who scan the page is conveyed visually and through concise headings. More detailed information is revealed as users show interest in the details.
The core message — that the Acti-fine microinfusion pump is simple and precise — is reinforced by minimalist design and high-quality product imagery.
It is not uncommon for good products not to have enough high-quality images. We did the photoshooting, image retouching, and detail rendering for the website. Our goal was to convey the sensation of a flawless product that one can “touch”. That's why a doctor's hand with an infuser became the focus image.
We focused on user experience, interface reactions and usability.
To achieve the website performance, we additionally optimized scripts and css styles, served separately retina and non-retina images.
Awards
Outcomes
There was substantial growth of user involvement in comparison to a generic website.
-
7.2
%
low bounce rate
-
6.9
high visit depth
-
3
min
average visit time
“I was completely satisfied with my experience with the proactive OKC Media team. They offered the creative idea to translate my marketing vision of values for my clients to simple visual language. Of course, its a doubly difficult to create a good promo website for a medical device: to convey the basic idea to target audience, and to make high quality images of the product. All the project goals have been achieved in time and we got a really sucsessful tool for promotion.”
