Million Hearts

a website for the Nastenka Foundation charity marathon

client:
Million Hearts
year:
2018 - 2020
category:
charity
services:
creative, UX/UI, development

Million Hearts is a joint project with the Nastenka Foundation, created to give more children fighting cancer a chance to live. Through visual storytelling, the website draws public attention to pediatric oncology and encourages people to help.

According to medical statistics, around 200,000 children worldwide are diagnosed with cancer each year. Early diagnosis and timely treatment are key to successful recovery.

In Russia, treatment methods save only about 70% of children diagnosed with cancer. Many of those who die could have survived, but a shortage of funds prevents them from receiving the treatment they need.

Million Hearts is our joint project with the Charity Fund “Nastenka”.

We created it to give more children a chance to live — to dream, make plans, and look forward to the future. Together, we can help children fight this terrible disease.

Awards & Recognition

AWWWARDS
Honorable mention
CSS Design Awards
Special Kudos
CSS Design Awards
Best UI
CSS Design Awards
Best Innovation
promo website for a charity foundation

The basic concept of the website is an infinite flow of hearts. Every heart is a dream of a kid’s future.

For seven years of cooperation with Charity Fund, we have been seeing countless stories about children fighting for life. That’s why the basic concept of the website is an infinite flow of hearts. Every heart is a dream of a kid’s future. Unfortunately, the amount of such hearts is huge, and this flow never stops. In order to help them reach closer to their dreams, they need your support.

Each child’s story has a video message from a professional whose profession the child wants to do when they grow up. There are a lot of different specialists: firefighters, teachers, cosmonauts, artists, doctors.

They sent their videos right from their workplaces: a cabin of an aircraft, a studio, or an underground train. And we published their videos as is, to keep their messages really live and sincere. They are all talking about the profession and wish children to become healthy soon.

It’s possible to donate to every child online, by any online payment method and any amount. Any donation matters and is used to cover the cost of the surgeries, to provide the necessary medicine, and to equip the hospitals to meet the medical standards of care.

“I’d like to thank all the team, the people who make this idea live: Alexey Klopkov, Slava Kardantsev, Ekaterina Zhdanova, Sasha Rayan, Anton Lyaskovsky, Yura Galperin, and especially all the people who take action in Million Hearts.”
Vadim Smirnov  — Creative director